Startups from all industries across the globe are building innovative products on Snowflake by leveraging our data applications workload. So what’s drawing them to Snowflake? What makes the Data Cloud especially useful and powerful for startup companies?
We’ve narrowed down five key reasons why startups are trusting Snowflake to power their product:
1. Your success = our success
When a startup joins our Snowflake for Startups program and launches a product on Snowflake, we support their mission to grow and adopt customers. We’ve seen startups expand from stealth companies to full-fledged enterprises powered by Snowflake, and our entire company is invested in enabling that sort of success for each startup customer.
The Snowflake for Startups program offers benefits such as free Snowflake credits, architectural design consultation, and co-marketing opportunities. The Powered by Snowflake program also showcases our commitment to the success of applications built on Snowflake. Powered by Snowflake partners get access to design resources and tech experts, as well as valuable go-to-market support.
2. Scale without headache
When you launch a product, the last thing you want to worry about is running out of capacity to onboard new customers. You want the customer experience to be consistent across the board, from customer 1 to customer 10,000. Snowflake’s usage-based pricing model allows startups to grow organically. Features such as multi-clustering let you scale up near instantly to handle an influx of users, and scale back when that surge slows down.
When a startup finds product market fit and new customers start lining up to join, you want to be able to hit the gas and not worry if there’s enough gas in the tank or power in the battery. Snowflake helps you hit the road without the stress.
3. Protect margins
Snowflake’s usage-based pricing model, where users only pay for what they consume, helps startups protect their margins by increasing usage only when customer demand warrants it.
Our connected application model, where a startup can build a product that stores and processes customer data on a customer’s own Snowflake account, takes this advantage a step further. In a connected application model, the cost is assessed to the customer’s Snowflake account, not the startup’s. Customers love the onboarding simplicity and control they maintain over their data, startups love the scalability and alignment with Snowflake’s go-to-market support, and we think investors love the COGS benefits enabled by this model.
4. Prioritize security
As a startup, convincing a potential customer to trust you with their data is no trivial task. They need full confidence that your startup has a mature security strategy.
When you build your product on Snowflake, you benefit from industry-leading security features like Dynamic Data Masking and end-to-end data encryption in transit and at rest. Our connected application model can further alleviate potential security concerns, as customers maintain full control over their data without it ever leaving their Snowflake account.
5. Integrate with the Snowflake Data Cloud
Many of the world’s most data-driven companies use Snowflake. By building your product on Snowflake, startups can open the door to the network effect of the Data Cloud. This includes the ability to instantly share data with other Snowflake accounts and even the opportunity to monetize your data through Snowflake Marketplace. Joining the Data Cloud can help differentiate your product and usher in new business opportunities.
Building on Snowflake can empower your startup to reach its full potential. Join the hundreds of data-driven startups already using Snowflake—get a free trial or check out our Snowflake for Startups program. We’re here to help you scale!
Originally posted on August 31, 2022 @ 2:33 pm
